Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas Edward De Bono
Publisher: Scranton, Pennsylvania HarperBusiness

Edward De Bono says all of this is possible This is the essence of lateral thinking, a term he invented. Publisher: Scranton, Pennsylvania HarperBusiness. GO Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas Author: Edward De Bono Type: eBook. Here are some interesting ideas; what if creativity was a logical, analytical process? Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas. Language: English Released: 1992. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas by Edward de Bono - Find this book online from $0.99. Using the Power of Lateral Thinking to Create New Ideas.. What if creativity could be learned, or your existing creative skills practiced and improved? The principle behind the technique is that the random word can trigger new ideas or new directions in relation to a concept for which you want to generate more ideas.